Well, maybe it is and maybe it isn't...
But you gotta find some humour in it somewhere, somehow.
I'm a big fan of Hugh MacLeod (http://www.gapingvoid.com/) who essentially draws cartoons on the back of business cards and is now working with Microsoft (yes, the one and only) to 'find new ways to get the company tell its story better).
In other words, have a few laughs whilst discussing serious business.
Now, the pharma industry could well take a leaf out of Microsoft's book - when your whole existence centres around extracting your pound of flesh for providing 'cures', it can be somewhat depressing (especially during those moments when you contemplate the meaning of life).
I'll leave you with one of Hugh's classics.
Enjoy -
oRiOn
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